Sofi Hellberg Olsson
Creative Communication / Photography
Navigate the website or open portfolio as PDF
Creative Communication / Photography
Navigate the website or open portfolio as PDF
At Hyper Island, I developed an appreciation for design, which deepened when I pursued Creative Branding at KEA. My coursework has included multiple projects following the Double Diamond process and leveraging different branding theories. I am particularly drawn to the discover and define phases of branding, where research transforms into insights and propositions. While I value the creative and visual aspects of branding, my core passion lies in the strategic and verbal dimensions—storytelling and crafting brand identities with a strong aesthetic and narrative.
Throughout my education, I have focused on strategy, verbal identity, creative direction, and project management. One of my first succesfull schoolprojects was PUST, a therapy start-up born from Copenhagen Business School. We repositioned the brand with a bold insight: “Therapy discourse is empathetic, but our clients need a kick in the ass.” The result? “No Bullshit Therapy”—a motivational, straightforward brand for those ready to challenge themselves. ”Pust er her for alle dem der er modige nok, til at investere i sig selv.”
Other notable cases include: Developing a modern identity for the Danish Sportfishing Association. Conceptualizing Celsius, a motion-driven fashion brand, and labeldesign for a Copenhagen based wine brand. And at the moment I’m working on my bachelor project, and a project close to my heart - a suggestion for the brand identity for the Womens Euros in 2029 if held in Denmark and Sweden.
Discover more
At 12, I bought my first camera. Years later I attended Copenhagen’s Film and Photo School, where I explored photography as a medium for both art and journalism. This is where my love for analog photography began. Today, I primarily shoot on film, occasionally switching to digital. My style gravitates toward soft, light-filled portraits, but I am eager to experiment with sharp, digital aesthetics. Some of my favorite work includes pregnancy and maternity photos. In 2020, I had the honor of shooting the cover for GAFFA Magazine, featuring my friend and artist Greta’s story about motherhood in the music industry.
Discover more
Music videos, live sessions, and social media promotion for artists, concerts and events. Interviews and brand videos, focusing on capturing authentic stories and creating engaging visuals that connect with big and small audiences.
[Sandcastle Musicvideo]
[CPHFW Gestuz Brimheim BTS]
[Kind mod Kind x GRETA Reel]
[Livesession Moi Caprice] // [Insta Promo]
[Kejser på Værtshus]
[Danish Songwriting Academy Promotion- request link]
[Pelle - Ett år efter terrorattentatet]
[Kvinder i Fodbold Lanceringsevent]
I like to be a part of creative projects and solutions with focus on strategy and aesthetics. I am interested in content creation, strategy, creative direction and branding. Dreaming of diving deeper into communication and working multidiciplinary with sports, food, health and people.
In January 2025, I graduated with a Bachelor’s Degree in Design (Creative Branding) from KEA in Copenhagen. My academic journey has included courses in design, writing, gender studies, sustainability, and a longer program in Digital Media at Hyper Island in Karlskrona. These experiences have been rich in collaboration, energy, and innovation. I’ve explored design methodology, concept development, brand strategy, and business innovation.
Professionally, my longest role was at WAS Entertainment, a Danish indie music company, where I advanced from intern to product manager. There, I created and executed digital and physical marketing campaigns, handled content production (photo, video, graphic design, and text), art direction, and social media strategy.
After, I transitioned to freelance content production, much of which was thanks to my network in the music industry. Eventually I resumed my studies. During this time, (and still!) I work as a florist at one of Copenhagen’s most amazing flower shops. A refreshing break, and this hands-on, non-digital work really nurture my creativity in new ways.
Most recently, I completed an internship at the Swedish Football Federation, specializing in communication. This experience led to a consultancy role, where I worked on branding and copywriting for the federation’s joint bid with Denmark to host the UEFA Women’s Euro 2029.
Brand strategy & copywriting, Consultant, Svenska Fotbollförbundet
December 2024-March 2025
Communication & Brand, Internship, Svenska Fotbollförbundet
August 2024-September 2024
Content Manager, WAS Entertainment
January 2021- July 2022
Freelance, Video, Graphic design, Photography
September 2022 - Now
Social Media & Florist, Blomster Bjarne
November 2022 - Now
KEA Copenhagen School of Business & Design (2023-2025) Bachelors Degree, Creative Branding
Hyper Island (2019-2021) Full time diploma, Digital Media Creative
Courses
Luleå Tekniska Universitet (2023) Gender, Design & Aesthetics Luleå Tekniska Universitet (2023)
Uppsala Universitet (2023) Sustainable Development
Kristianstad Universitet (2023) Graphic Design
Folkuniversitetet (2022) Creative Writing
Copenhagen School of Film and Photography (2018) Photography & Video
sofi13@live.se @sofihellbergolsson