I like to be a part of creative projects and solutions with focus on strategy and aesthetics. I am interested in content creation, strategy, creative direction and branding. Dreaming of diving deeper into communication and working multidiciplinary with sports, food, health and people.
In January 2025, I graduated with a Bachelor’s Degree in Design (Creative Branding) from KEA in Copenhagen. My academic journey has included courses in design, writing, gender studies, sustainability, and a longer program in Digital Media at Hyper Island in Karlskrona. These experiences have been rich in collaboration, energy, and innovation. I’ve explored design methodology, concept development, brand strategy, and business innovation.
Professionally, my longest role was at WAS Entertainment, a Danish indie music company, where I advanced from intern to product manager. There, I created and executed digital and physical marketing campaigns, handled content production (photo, video, graphic design, and text), art direction, and social media strategy.
After, I transitioned to freelance content production, much of which was thanks to my network in the music industry. Eventually I resumed my studies. During this time, (and still!) I work as a florist at one of Copenhagen’s most amazing flower shops. A refreshing break, and this hands-on, non-digital work really nurture my creativity in new ways.
Most recently, I completed an internship at the Swedish Football Federation, specializing in communication. This experience led to a consultancy role, where I worked on branding and copywriting for the federation’s joint bid with Denmark to host the UEFA Women’s Euro 2029.
Creative, OPERASPORT
April 2025
Brand strategy & copywriting, Consultant, Svenska Fotbollförbundet
December 2024-March 2025
Communication & Brand, Internship, Svenska Fotbollförbundet
August 2024-September 2024
Content Manager, WAS Entertainment
January 2021- July 2022
Freelance, Video, Graphic design, Photography
September 2022 - Now
Social Media & Florist, Blomster Bjarne
November 2022 - Now
KEA Copenhagen School of Business & Design (2023-2025) Bachelors Degree, Creative Branding
Hyper Island (2019-2021) Full time diploma, Digital Media Creative
Courses
Luleå Tekniska Universitet (2023) Gender, Design & Aesthetics Luleå Tekniska Universitet (2023)
Uppsala Universitet (2023) Sustainable Development
Kristianstad Universitet (2023) Graphic Design
Folkuniversitetet (2022) Creative Writing
Copenhagen School of Film and Photography (2018) Photography & Video
sofi13@live.se @sofihellbergolsson