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At Hyper Island, I developed an appreciation for design, which deepened when I pursued Creative Branding at KEA. My coursework has included multiple projects following the Double Diamond process and leveraging different branding theories. I am particularly drawn to the discover and define phases of branding, where research transforms into insights and propositions. While I value the creative and visual aspects of branding, my core passion lies in the strategic and verbal dimensions—storytelling and crafting brand identities with a strong aesthetic and narrative.

Throughout my education, I have focused on strategy, verbal identity, creative direction, and project management. One of my first succesfull schoolprojects was PUST, a therapy start-up born from Copenhagen Business School. We repositioned the brand with a bold insight: “Therapy discourse is empathetic, but our clients need a kick in the ass.” The result? “No Bullshit Therapy”—a motivational, straightforward brand for those ready to challenge themselves. ”Pust er her for alle dem der er modige nok, til at investere i sig selv.”

Other notable cases include: Developing a modern identity for the Danish Sportfishing Association. Conceptualizing Celsius, a motion-driven fashion brand, and labeldesign for a Copenhagen based wine brand. And at the moment I’m working on my bachelor project, and a project close to my heart - a suggetion for the brand identity for the Womens Euros in 2029 if held in Denmark and Sweden.
Branding

sofi13@live.se  2025