Experience

Brand strategy & copywriting, Consultant, Svenska Fotbollförbundet
December 2024-March 2025

Branding, copywriting & communication for bidding process with DBU, to host UEFA Womens Euros in 2029.


Communication & Brand, Internship, Svenska Fotbollförbundet
August 2024-September 2024

Content production and idea development. Explored digital and physical campaigns and new ways to promote initiatives. Involved in long-term communication projects as well as shorter ones focusing on idea development, strategy, and execution. Moderation and analysis of social media.

Content Manager, WAS Entertainment
January 2021- July 2022

Managed the social media strategy, marketing, and content development for multiple artists as well as the record label's own channels. Developed digital and physical campaigns and created visual materials (photography, graphics, and video), along with overseeing Art Direction. Held budget responsibility for the social media and content department.

Freelance, Video, Graphic design, Photography
September 2022 - Now

Freelance work in visual communication, primarily in the music industry, focusing on video, photography, and graphic production for artists, record labels, and festivals. Involved in idea and concept development through to the finished product.

Social Media & Florist, Blomster Bjarne
November 2022 - Now

Florist, customer service, and maintenance of the company's visual identity and social media channels.
Education

KEA Copenhagen School of Business & Design
(2023-2025) Bachelors Degree, Creative Branding
Creative Branding, with  focus on design methods, concept development, brand identity, campaigns, and activation.

Hyper Island
(2019-2021) Full time diploma, Digital Media Creative
Hands-on education in a high energy environment forged by collaboration. Exploring new technological trends of digital media including design, technology, strategy and entrepreneurship- all with focus on creativity and communication.

Individual Courses

Luleå Tekniska Universitet (2023) Gender, Design & Aesthetics
Uppsala Universitet (2023) Sustainable Development
Kristianstad Universitet (2023) Graphic Design
Folkuniversitetet (2022) Creative Writing
Copenhagen School of Film and Photography (2018) Photography & Video

Other

Adobe Creative Suite - Photoshop, InDesign, Premiere Pro, Illustrator 
Social Media - Tiktok, Instagram, Linkedin, Facebook, X 
Swedish, Danish, English 
Webdesign
AI - Chatgpt, Adobe Firefly 











About

I like to be a part of creative projects and solutions with focus on strategy and aesthetics. I am interested in content creation, strategy, creative direction and branding. Dreaming of diving deeper inteo communication and working multidiciplinary with sports, food, health and people.

In January 2025, I graduated with a Bachelor’s Degree in Design (Creative Branding) from KEA in Copenhagen. My academic journey has included courses in design, writing, gender studies, sustainability, and a longer program in Digital Media at Hyper Island in Karlskrona. These experiences have been rich in collaboration, energy, and innovation. I’ve explored design methodology, concept development, brand strategy, and business innovation.

Professionally, my longest role was at WAS Entertainment, a Danish indie music company, where I advanced from intern to product manager. There, I created and executed digital and physical marketing campaigns, handled content production (photo, video, graphic design, and text), art direction, and social media strategy. 

After, I transitioned to freelance content production, much of which was thanks to my network in the music industry. Eventually I resumed my studies. During this time, (and still!) I work as a florist at one of Copenhagen’s most amazing flower shops. A refreshing break, and this hands-on, non-digital work really nurture my creativity in new ways. 

Most recently, I completed an internship at the Swedish Football Federation, specializing in communication. This experience led to a consultancy role, where I worked on branding and copywriting for the federation’s joint bid with Denmark to host the UEFA Women’s Euro 2029.
sofi13@live.se  2025