Date Februart 2024
Together with Anna Byriel
Role Entire project in co-creation with Anna.
Brief
Recruit women for online community and health forum.
Problem
Not all women share their worries fully
Insights
Writing your worries down is easier than sharing them in person.
Solution
There are many ways to say things without speaking.
Unload your worries.
Women often engage in conversations about various aspects of our lives – from food, and work to children, significant other, friendships. We share concerns about health, workplace dynamics, family matters, meeting certain expectations, or uncertainties about the future. One thing is true for all worries - they need to get out of our heads.
But there are barriers that hold us back – the thought of burdening others, experience of being dismissed, the vulnerability that comes with opening up, and fear of judgement.
Opening up requires courage, and it's uncomfortable. Our barriers are real. But so are our drivers. Women are driven by the belief that sharing is beneficial, and we genuinely wish to get better at it. We understand the importance of taking care of ourselves and each other.
Many women expressed that they felt less vulnerable when not speaking about problems face to face, and that writing worries down can serve as a stepping stone, a way to ease into the process of sharing.
The insight highlights the role of anonymity in reducing vulnerability and emphasizes the potential for different forms of expression beyond face-to-face communication.
They are all kinds of thoughts scribbled by unknown, rebellious occupants of the past- some have responses, others don't. Becoming in itself a strange version of a womens only forum.’
Women’s bathroom have a special vibe. You might find yourself standing beside a stranger, both lost in your own thoughts. There's an unspoken agreement that this space is more than just about powdering your nose or fixing your hair. It's a safe zone.
If sharing you might get a "i understand", or just a hug or might even a "omg i've gone through the same" this is what we want to replicate and used as a fuel of inspiration.
Sofi Hellberg Olsson
mail — linkedin — instagram
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