(1) Campaign and concept for a small, one-day festival, just outside of Copenhagen, meant as a warm-up for the festival season. Før Sommer. Inspired by the beautiful skies and clouds in early spring, the campaign used the sky as an engager for selling tickets and promoting the event, and activating Copenhageners to take the 15-minute bike ride to Vanløse.
(2) For Womanship an Amsterdam-based health and community platform, I developed a campaign aimed at recruiting women into its online forum. Problem: Not all women share their worries fully. Insight: Writing your worries down is easier than sharing them in person. Solution: There are many ways to say things without speaking. The insight highlights the role of anonymity in reducing vulnerability and emphasizes the potential for different forms of expression beyond face-to-face communication.
(3) Tasked with addressing LGBTQI+ issues in men’s football as part of a campaign for the Swedish Football Federation, I developed a campaign aimed at adressing the silent culture and encouraging players to embrace authenticity. The campaign sought to capture the tension between the need for role models and the inner longing to dare to be oneself—a longing stifled by a culture of invisibility and silence. Problem: Men struggle with identity and lack visible role models. Solution: A campaign in the language of football, creating visibility, offering support, and positioning the federation as a clear ally.
Campaign
(2)
(3)