One of my primary responsibilities during my internship was to develop the communication strategy, content, and execution for a national project: the anniversary of the terror attack in Brussels on October 16. This project required particular sensitivity, as it was essential to create a respectful and meaningful context without capitalizing on the tragedy.
The goal was to provide players, staff, survivors, and supporters with a platform to reflect on the tragedy while highlighting the unity within football and the symbolic importance of the Swedish national team jersey.
The result was an emotional and impactful project that helped unite and strengthen the Swedish football family. In my role, I worked strategically to develop written and visual communication as well as the overall digital communication plan. The project included the activation of national team players, supporters, and the general public, in close coordination with the organization.
We organized a memorial ceremony where we before spoke with Pelle, survivor of the shooting, and players about the tragic event and emphasized the meaning of supporters’ solidarity. This project demonstrated the power of standing together as part of something greater—the blue and yellow family.
I created this video with Pelle, where he shared reflections and memories, and told his story:
For Oberra, a high-end dining venue, I developed a clean, visually driven website along with photography and menu card designs that captured the restaurant’s sophisticated yet relaxed athmosphere and seasonal cuisine:
Inspired by my 95-year-old grandmother and her lifelong passion for flowers, I created a magazine that wove together our shared experiences with flowers. Collaborating with her and my young, talented florist colleagues, the magazine showcases a generational perspective through personal stories and photographs:
For Sophia Khalded, crazy and creative fashionbrand, I designed a website reflecting its playful personality. One highlight was an interactive digital dress-up doll, showcasing Khaled’s different styles in an engaging and dynamic way: